Making Adyen data useful: what we learned from our Adyen meetup with clients

Recently, we hosted a meetup at our office with a few of our key clients. The focus: Adyen data, and what it really takes to make it useful for Finance, Accounting, and Treasury teams.
The goal of the session was to show what we’ve been building, and get honest feedback. And it worked.
What problems are we solving?
If you work with Adyen, these pain points will likely sound familiar:
🚫 Incomplete balance sheets
🚫 Missing PSP cost breakdowns
🚫 Unclear open balances
🚫 Delayed or unreliable monthly closes
These aren’t small issues. They slow down finance teams, introduce risk, and eat up hours of time every month.
What we’ve built so far
To tackle these problems, we’ve designed a structured approach that brings clarity and control back to the people working with the numbers.
Here’s what we showed:
📊 A Balance Sheet and P&L statement that actually ties to Adyen’s Monthly Finance Reports
💸 Transaction-level PSP cost breakdowns so you can see true net margins and spot optimisation opportunities
🧾 Pre-built journal entries, ready to import into your accounting system—cutting down closing time
🔍 Real-time visibility into open Adyen balances and full transparency into past and future cash flows
What we heard from the room
A few themes stood out.
1. Working with Adyen data is finally doable even at scale
People were genuinely glad that they could now work with their Adyen data in a way that fits their day-to-day workflows. It’s no longer something they just have to manage—it’s something they can actually use to make decisions and post clean, auditable bookings.
2. Invoices and FX are next
Finance teams really liked the reports and asked if they could be lined up with Adyen’s invoices. Totally fair—it’s the clearest way to see what’s being charged, and why. Good news: we’re already on it.
Same goes for FX. Adyen often applies a markup between payment and settlement currencies. Having visibility on that is valuable—both for correct accounting and better business decisions. Fewer surprises, more confidence.
3. There’s value beyond Finance
One big insight: marketing and e-commerce teams are sitting on payment data that could be incredibly useful—they just don’t have the tools (yet) to access it.
Think about using payments data to:
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Understand conversion drop-offs
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Optimise product offerings
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Refine campaign targeting
This is when leadership starts to see Adyen data not just as a finance tool, but as something that can help drive the business forward.
What’s next?
We left the session with one clear direction:
Keep making these insights more accessible and usable not just for data teams, but across the whole business.
If that’s something you’re interested in for your team, we’d love to talk.
